GHL Re-Engagement Master Workflow
GoHighLevel · Automation Blueprint

Re-Engagement Master Workflow

Primary domain safe · Slow drip sending · 3-email sequence · Full bounce / spam / unsubscribe classification

Trigger: tag never_opened Drip: 100 contacts / day Run once · No re-entry
🏷
Workflow Trigger
Tag "never_opened" is added to contact

Run once per contact · Re-entry: OFF

This workflow fires only once per contact. If the tag is added again later, the workflow will not restart.

🛡
If / Else · Pre-flight Check
Validate contact before any email is sent

Check all conditions before proceeding:

Tag email_bounced is NOT present
Tag bounced is NOT present
Tag email_spam is NOT present
Tag email_unsubscribed is NOT present
📧Email field is NOT empty
Email format is valid (contains @ and domain)
🔕DND (Email) is OFF
🚫

If ANY condition fails → BLOCKED

Add tag reengagement_blocked · Add internal note with reason for blocking · End workflow

🔕
If / Else · Pre-send Check
Check DND (Email)

If DND (Email) is ONEnd workflow

If DND is OFF → proceed to send

✉️
Action · Send Email
Email #1 — "Are you still there?"

Format: Plain text · Max 1 link · No HTML template

Tone: Personal, short, no promotional content. Something like "I just wanted to check in…"

Drip mode: Batch size 100 · Interval 1 day

⚠️ Recommended first test batch: max 500 contacts

Wait
Wait 7 days

Enough time for the delivery system to register bounce, open, or complaint status.

🔀
If / Else — Evaluate after Email #1 (order matters)
1. BOUNCED
Hard Bounce

Add tag and set DND

email_bounced

🔕 Set DND (Email) ON

■ End workflow
2. COMPLAINED
Spam Complaint

Contact marked email as spam

email_spam

🔕 Set DND (Email) ON

■ End workflow
3. UNSUBSCRIBED
Unsubscribe

Contact opted out

email_unsubscribed

DND handled automatically by GHL

■ End workflow
4. OPENED / CLICKED
Re-engaged! ✓

Contact is alive and active

email_opened never_opened
✓ End — success
Else (no open, no bounce): Continue to Email #2 →
🔕
If / Else · Pre-send Check
Check DND (Email)

If DND (Email) is ONEnd workflow

If DND is OFF → proceed to send

✉️
Action · Send Email
Email #2 — Different angle, offer value

Format: Plain text · Max 1 link · No HTML template

Tone: Offer something free or useful. Change subject line format (question, curiosity). Lead magnet works well here.

Drip mode: Batch size 100 · Interval 1 day

Wait
Wait 7 days
🔀
If / Else — Evaluate after Email #2 (same order)
1. BOUNCED
Hard Bounce
email_bounced

🔕 Set DND (Email) ON

■ End workflow
2. COMPLAINED
Spam Complaint
email_spam

🔕 Set DND (Email) ON

■ End workflow
3. UNSUBSCRIBED
Unsubscribe
email_unsubscribed
■ End workflow
4. OPENED / CLICKED
Re-engaged! ✓
email_opened never_opened
✓ End — success
Else (no open, no bounce): Continue to Email #3 →
🔕
If / Else · Pre-send Check
Check DND (Email)

If DND (Email) is ONEnd workflow

If DND is OFF → proceed to send

✉️
Action · Send Email
Email #3 — "Breakup email · Final notice"

Format: Plain text · Max 1 link · No HTML template

Tone: Directly state you will remove them from the list. Offer one click to stay. E.g. "If I don't hear back, I'll remove you automatically. Click here to stay on the list."

Drip mode: Batch size 100 · Interval 1 day

💡 Breakup emails consistently achieve the highest open rates in re-engagement sequences

Wait
Wait 7 days (final)
🏁
Final evaluation — classify all remaining contacts
1. BOUNCED
Hard Bounce
email_bounced

🔕 Set DND ON

■ End workflow
2. COMPLAINED
Spam Complaint
email_spam

🔕 Set DND ON

■ End workflow
3. UNSUBSCRIBED
Unsubscribe
email_unsubscribed
■ End workflow
4. OPENED / CLICKED
Re-engaged! ✓
email_opened never_opened
✓ End — success
Else · Never opened (all 3 emails)
unengaged_final never_opened

🔕 Set DND (Email) ON · Contact remains in CRM for records but is excluded from all future sends.

■ End workflow — ghost contact suppressed
// Node legend
Workflow Trigger
Validation / If-Else check
Send Email action
Wait period
Branch evaluation
Success end (re-engaged)
Stop (bounce / spam / unsub)
Ghost / suppressed end
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